Alli Sports and Mountain Dew Announce Long Term Extension and New Dew Tour

"Dew Tour" LogoThe Dew Tour is coming back to BreckenridgeDew Tour Kicks off 2012 with Beach, City and Mountain Events

Breckenridge has only been closed for one day and we are already thinking of next ski season! The Dew tour is coming back to Breckenridge this December! Breckenridge Ski Resort secured a long term deal to host the winter portion of the Dew Tour for the next four years. Going forward the Winter Dew tour will see a new format including Breckenridge being the only stop for the winter Dew Tour. There will be more events and expanded TV coverage. Read the below excerpts from the Breckenridge Ski Resort press release for more information on the new Dew Tour and what it means for Breckenridge this upcoming winter.

Alli Sports, a division of the NBC Sports Group, today announced a four-year renewal of their partnership with Mountain Dew, along with the 2012 schedule for the new Dew Tour. Alli Sports, together with Mountain Dew is reshaping the Dew Tour to showcase action sports in three large-scale, premium and ‘grand-slam’ style events.

The new Beach, City, Mountain tour model will better serve the needs of the athletes and action sports community. The three premium events will boast expanded television programming and digital strategy across NBC, NBC Sports Network, nbcsports.com and www.allisports.com, as well as hyper-local promotional and programming opportunities through the NBC Sports Group’s owned stations and regional sports networks.  At the event level, each stop will include expanded and new sports and disciplines, and an enhanced on-site experience featuring more live music and a new “Dew Tour Experience,” bringing  all aspects of action sports culture to life throughout the five-day festivals.

Spanning the country August through December, the 2012 Dew Tour schedule will include visits to Ocean City, Md. and Breckenridge Ski Resort, with a debut event in San Francisco on the West coast. The Dew Tour will integrate the character of each stop into the overall feel of the event, capitalizing on impactful Beach, City and Mountain backdrops as each of the three events will draw inspiration from the host city to create its own identity.

  • Beach: Ocean City, Md. August 16-19
  • City: San Francisco, Calif. October 18-21
  • Mountain: Breckenridge, CO December 13-16

The 2012 Dew Tour will include over 30 hours of live television coverage on NBC and NBC Sports Network.  In addition, the Dew Tour will present an expanded digital offering including live competitions and behind-the-scenes exclusive content across multiple platforms.

Utilizing the athletes as the drivers of the Tour, each of the three stops will present a different mix of sports and disciplines.

For additional Dew Tour event information, visit www.Allisports.com  and www.breckenridge.com.

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